Gujuban Festival

Another anticipated festival in Sorsogon is the Gujuban Festival of Juban. Gujuban means to groove or etch with a sharp instrument while others believed that the name Gujub comes from name of a juice extracted from a certain tree growing in the locality. This was then used by the natives called jubangnons as a kindling material.

Juban, Sorsogon is very rich in culture and tradition.Structures here serve as mirrors of the past which can be seen in the way they preserved the old houses (bahay na bato) built along Maharlika highway.

Did you know that the word JUBAN was derived from the local dialect “GUHOB” which means extracting sap from the trunk of a Milipili tree. The person doing the work is “PARAGUHOB” and the place then is called GUHOBAN. When the Spaniards came they introduced their alphabet with letter J and then replaced the name with JUBAN.